Entrepreneur

The author's kids playing in front of a wall of mapsThe author’s kids playing in front of a wall of maps

When we landed in Spain, I thought I knew what the hard part would be: the paperwork, the language, finding a decent school for my kids. It turned out to be none of those.

One afternoon, not long after we arrived, I took my son to the beach. He spotted a group of dolphins close to shore and started shouting before I could even take it in. His excitement was pure: loud, physical, alive. I just stood there, half smiling, half stunned by the thought that somewhere along the line I had started believing that moments of pure wonder and awe weren’t really meant for me anymore.

That’s the thing no one says out loud about motherhood. You don’t stop wanting adventure; you just learn it’s no longer encouraged. You’re meant to provide stability now – the constant background hum that keeps everything running smoothly.

Before having children, I lived abroad and travelled widely. I had explored more than 50 countries and always thought of myself as someone who was comfortable with change.

But when I became a mother, something shifted. I started receiving the message, subtle but persistent, that the responsible thing to do now was to stay put. I didn’t stop wanting to explore; I just started to question whether I was allowed to.

For the first few years, we lived a fairly conventional city life in London – one of routines, work schedules, nursery runs and the unspoken expectation that fun and novelty had given way to stability. But my restlessness never fully disappeared.

The author and her family on a beach walk in Andalucia, SpainThe author and her family on a beach walk in Andalucia, Spain

When we made the decision to move to Spain, it was something of an experiment – a chance to see what life might look like somewhere different, while the children were still small enough to adapt easily.

That first move became a pattern. Over the years, we relocated eight times as a family: to Spain, Italy, Switzerland, Northern Ireland. Some moves were prompted by a desire for language learning, others just because we wanted to try out a different rhythm of life. 

The children learned how to say quick hellos and long goodbyes. They picked up fragments of different languages, mixed up spellings, and made friends they still message in other time zones. 

Underneath it all was a desire to teach our children that the world was larger than just one place, and to have them grow up feeling at home in more than one culture. But I still felt a quiet strain – the guilt that maybe we were uprooting too often, chasing something children were meant to be shielded from.

Relocation looks glamorous from a distance, but in reality, it is a series of small practical puzzles: finding a house with decent heating, translating school emails, explaining to the kids why lunch suddenly starts at 3pm and no one seems bothered by it.

And underneath the logistics lies the emotional work of starting over.

The author on a family stroll in Vatican CityThe author on a family stroll in Vatican City

When one of my children started acting out after a move, I brushed it off as normal settling-in stress. I kept telling myself it was temporary. But what I now recognise is that it was grief: the low-level kind that hides behind bad moods and exhaustion.

After that, we changed our approach. We’d been good at talking about the excitement of what was next, but not about what we were leaving behind. Before each move, we started talking about what would be lost as well as what might be found. The friends, the familiar streets, our local corner shop. It didn’t make goodbyes easier, but it made them more honest.

Watching my children adapt forced me to reconsider what stability actually means. For our family, that anchor became simple rituals: dinners where everyone could say what they missed and what they were excited about, sometimes in the same breath.

Children, it turns out, are often better at transition than adults. They throw themselves into new places; they make connections quickly. It’s the parents who cling to the structure of what’s familiar, who mistake routine for safety. Watching my kids adjust forced me to reconsider what stability actually means.

Stability isn’t about one postcode forever. Maybe it’s about feeling emotionally anchored, wherever you end up.

Raising children is not about protecting them from change; my role is to show them how to move through it.

I also began to see what my children were gaining. They became comfortable entering unfamiliar spaces. They learned early that people live differently in different parts of the world. They ask questions about culture and language, and they developed perspectives they might not have if their world had stayed smaller.

They understand that identity can stretch across places, languages and communities. That belonging does not have to be tied to one passport or geography. Those are not small lessons.

Slowly, I also began to understand what all these moves were teaching me about motherhood: raising children is not about protecting them from change, my role is to show them how to move through it.

For a long time, I thought motherhood narrowed my world. In reality, it rewired it. Adventure does not have to mean throwing yourself off cliffs. For us, it means moving towards a life that feels truer, even when it doesn’t match the script people expect you to follow.

That afternoon on the beach, watching my son shouting with delight at the dolphins, reminded me of what I’d forgotten: that adventure and awe aren’t owned by the young or the brave. They’re available to anyone willing to look up and pay attention. 

And maybe that is the lesson I want my children to carry with them most – that their world is allowed to be big, changeable and full of beginnings.

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Anand’s journey is not defined by privilege, powerful connections, or overnight success. It is a story built quietly—through discipline, sacrifice, and unwavering belief. Born into a farmer family, Anand grew up in an environment where hard work was not an option but a way of life. The fields taught patience, and daily routines instilled resilience. These early lessons shaped his character long before he entered the professional world.

His formal education began in Pune, but his high school and college years were completed in his village. Living in hostels throughout this period forced Anand to learn independence at a young age. He managed his own time, expenses, and responsibilities an experience that prepared him for the realities ahead. Academically, he was never a topper. He remained an average student, and during his BSc in Physics, he failed twice. Those failures carried heavy emotional weight, amplified by family responsibilities, financial strain, and the unspoken societal pressure of “What will people say?” Yet even in those moments, Anand refused to give up.

During college, survival demanded action. To support himself, Anand worked night shifts for nearly a year as a machine operator at a newspaper printing press in Mapusa, Goa. The relentless noise of machines, strict deadlines, and sleepless nights tested his endurance. But they also taught him discipline, humility, and the true value of earning money through honest labor. Those long nights quietly strengthened his resolve.

After completing his degree, Anand returned to Pune with no fixed plan only determination. He was ready to take on any work available. He began as café staff, where his sincerity and dedication stood out. The café owner soon trusted him with responsibilities at a medical store, handling daily cash and accounts. Later, Anand worked in a call center. Even then, he continued searching for better opportunities. Some experiences ended in disappointment and loss, but each setback became a lesson rather than a stopping point.

A significant turning point came when Anand joined Pride Company. The interview process was unexpectedly simple. There were no technical questions or elaborate assessments. He was asked just one question: “What is your name?” When offered a salary of ₹10,000 per month, Anand felt genuine happiness. It was not about the amount it represented stability, dignity, and a fresh beginning.

The real test began after joining Pride. Daily travel expenses of around ₹70 were unaffordable. Instead of complaining, Anand made a defining choice. He repaired an old bicycle and began cycling nearly 12 kilometers one way 24 kilometers every day to work. No matter how exhausted he felt after returning home, he cooked his own meals and prepared his tiffin for the next day. This routine continued without interruption for months and then years.

During this phase, Anand did not visit his home for five continuous years. While working at Pride, he did not take a single leave for three straight years. His extraordinary discipline did not go unnoticed. The company formally recognized his commitment with a special “Access All Days” award.

In the first major meeting at Pride, CEO Mr. Sudendu sir made a statement that deeply impacted Anand. He said that those who worked with honesty and consistency would one day be able to own a home in Pune. At the time, Anand was earning only ₹10,000 per month, and owning a home in the city felt impossible. Still, he placed complete faith in those words and made a firm decision no complaints, only more hard work.

Over the next three years, Anand consistently delivered strong performance, took on extra responsibilities, earned incentives, and treated every task as an opportunity to grow. Trust within the company increased steadily. Eventually, Mr. Sudendu Sir entrusted Anand with a new process. Anand recognized it as a turning point and committed himself fully. Step by step, the process succeeded, and soon he was given his own team and leadership responsibility.

The sacrifices continued. For nine consecutive years, Anand did not attend his village fair. Due to work and circumstances, he could not celebrate a single festival with his parents for seven years. Diwali, Dussehra, and Ganesh Chaturthi existed only as memories during that time.

Today, the promise made in that first meeting has come true. Anand owns his own home in Pune. He holds a strong and responsible position within Pride and has completed nearly nine years with the company. He continues to serve as a key pioneer, contributing through leadership, process development, and long-term commitment.

Anand openly acknowledges that his journey would not have been possible without the guidance of Mr. Sudendu Sir and Ms. Preeti mam. Mr. Sudendu Sir offered belief before results, while Ms. Preeti Mam motherly in care yet firm in discipline guided, corrected, and shaped Anand throughout his growth.

From failing twice in college, working night shifts at a printing press, and cycling 24 kilometers daily, to owning a home in Pune and leading teams, Anand’s journey delivers a timeless message: belief gives direction, discipline creates success, and the right mentors truly transform lives.

Explore the inspiring journey of Sudendu Shah, CEO of Pride Group. From a self-made entrepreneur to a global “Shark” investor and equestrian enthusiast.

Sudendu Shah (@sudendushah) • Instagram photos and videos

Sudendu Shah: The Visionary Architect of a Global Business Empire

In the modern landscape of global business, few narratives are as compelling as that of Sudendu Shah. As the CEO of the Pride Group of Companies, Shah has built a multinational empire from the ground up, standing as a testament to the power of grit, ethics, and self-reliance. Without any external funding or family loans, he has transformed a local vision into a powerhouse that today serves thousands of clients across more than 95 countries.

Early Life and the “Small Town” Spark

Sudendu Shah’s entrepreneurial instincts surfaced long before he entered a boardroom. Growing up in a middle-class family in Solapur, Maharashtra, he began helping with his father’s catering business at just 11 years old. While his peers were occupied with play, Shah was learning the fundamentals of supply chain and customer service—lessons that would later become the bedrock of the Pride Group.

Building a Multinational Conglomerate

After moving to Pune for his education, Sudendu realized his potential for leadership. A national-level football player and licensed coach, he first founded the Pride Coaching Academy. This success was the springboard for the Pride Group, which now operates in diverse sectors including:

  • Information Technology (IT)
  • Garments and Textiles
  • Event Management
  • Global Distribution & Logistics

A Global Presence

Today, Sudendu Shah oversees a massive network of international entities. He serves as the Managing Director for:

  • Al Shibel Services LLC (Dubai, UAE)
  • Pride Group LLC (Chicago, USA)
  • Pride Verticals Ltd (United Kingdom)
The “Shark” and Investor

Known in the startup ecosystem as a “Shark,” Shah is a prolific Angel Investor. He is particularly focused on identifying “the spark” in young entrepreneurs. His current investment portfolio reflects a deep interest in future-defining technologies, including Artificial Intelligence (AI), Blockchain, and advanced App Development.

Awards and Prestigious Recognition

Sudendu’s rapid ascent has earned him numerous accolades from the world’s most respected business forums:

  • Times Men of the Year (2018): Awarded as the “Youngest Entrepreneur.”
  • India Icon (2019): Most Dynamic Young Entrepreneur.
  • Indian Achiever’s Award (2020): Excellence in Business Leadership.
  • India 500 CEO Awards (2021): For exceptional leadership and acumen.
  • Forbes India: Featured for his “rags-to-riches” journey.
  • TEDx Speaker: Shared his “No Ifs & Buts” philosophy at TEDxPradhikaran.
Life Beyond Business: The Equestrian Passion

Outside the corporate world, Sudendu is a prominent figure at the Pune Racecourse. Holding the title of the Youngest Self-Made Horse Owner, he owns over 32 horses. His commitment to the sport is evident through his sponsorship of the Pride Multimillionaire Race, an annual highlight on India’s Independence Day.

Furthermore, his dedication to animal healthcare and philanthropy ensures that his success benefits the welfare of the horses he loves.


Sudendu Shah: At a Glance

CategoryDetails
Current DesignationCEO, Pride Group of Companies
Global Reach95+ Countries
EducationBE (Mechanical), Dual MBA (Marketing & Operations)
Key InterestsAI, Blockchain, Equestrianism, Football
Philosophy“No Bank Loans, No External Funding”

Sudendu Shah continues to inspire a new generation of entrepreneurs by proving that geographical and financial boundaries are no match for a visionary with a “clean-slate” approach and unwavering ethics.

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